3 Steps to Product Creation Success
By Wes Blaylock
Through my years of internet marketing, I am always asked how to create a product, or what is the best way to create a product, or what product will make the most money, etc..
I have come to the conclusion that the best product for you to create, is one that you are fully interested
in. Not one that makes the most money, but one that you can put your whole heart and soul in both the creating and marketing of that product.
It is a lot easier to become successful doing something that you love. And when you absolutely love what you do, then "having fun" everyday is much better than "going to work"!
This simple 3 step system below will show you how to easily create a powerful product THAT SELLS and allows you to have a great time creating it since it will be something that you absolutely love doing. So let's
1. Go to your local bookstore, and find your resource.
Well actually, the first step is to find something that you absolutely love doing. Either something you already love doing, or something that you are fully interested in, but have not had the time to get into it yet.
THEN, go to your local bookstore and look in their magazine section for magazines on your topic of interest. If you can find a magazine on it(and you most likely can), then there is a market for it. Otherwise, no company would waste their time producing a magazine unless there is a market for it. And no company is stupid enough to start a magazine without fully researching the market's interest first. So if there is a magazine, then there is a market.
Buy the magazine (or magazines) and contact the company to order 12 of their most recent back issues. This is your research. This is also the best way to kill 2 birds with one stone. Doing this, you do not have to do any surveying or polling of your market to see if there is an interest, the magazine has already done that just by publishing their magazine.
And second, you found a load of information on something you love and it only cost you about $30-60. So now you have 12 issues on a topic that is proven to be saleable, and all the while, it is something that you love doing, or have a great interest in.
2. Create your product based on the magazine's topics
Read the magazines. Check out their advertisers. Go to all of the websites in the mag, and take as many notes as you can. This can all take but a week at the most to do. Fill your brain with information on the topic and make note of the topics that keep popping up in every issue. This obviously means that the certain topic has high interest. Otherwise, the magazine wouldn't write about it so much.
Now you have a ton of info and notes, and specific topics that are really popular. Just simply put it all together into a manual, report, book, home study course, newsletter, etc... And there ya go! A product that has a highly interested market of prospects who are willing to pay for that sort of information. And of course, none of the above seemed like work for you, because you love that topic and was either researching it anyways, or planned to do so in the near future.
3. Advertise your product to that market.
Now obviously, the best place to advertise your new product would be in the magazine(s) that you gathered your info from. The people who subscribe to that magazine are already qualified and are prime prospects for your source of information.
You can call the magazine and ask for their rate card to run some small classifieds, or if you have the dough, go for some full page ads or maybe space ads. Just remember that rate card prices are very negotiable. Don't settle for the first price they give you.
You could also rent the magazine's mailing list and send out a few direct mail pieces. Now I know you probably want to focus most of your business on the internet like everybody else is doing, but never dismiss offline marketing. It is usually more sure-fire and result-oriented than the internet.
And of course, you can find tons of websites in just about any magazine nowadays. Just gather all of the websites from each issue and visit them to look for advertising information. Banner ads, newsletter ads, direct advertising, whatever.. Most magazines have loads of website addresses that you can check out to advertise on. Even the magazines' own website is a great place to promote your new info product.
So you see, taking product creation and promotion in smalls steps while doing something you love makes it simple. I bet you could use this idea 10 times in 3 months and at the end, have 10 manuals, e-books, reports, newsletters, or whatever to sell like a madman (or madWOman :) !!
See you at the bank,
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