new-banner2

   Home Business Ideas for Entrepreneurs and Business SeekersSeekers

Home

Learn about our Interactive Business Community

Brainstorming IdeasFollow Me on Twitter

 

Be your Own Boss
Self-Employment & You
The Emerging Economy
The Home Business Advantage

Online Business Ideas

Google Adsense
 Affiliate Programs and links
 

Offline Business Ideas
for Home Entrepreneurs
 Adult Foster Home Business New
 Personal Caregiver
 Buy a Franchise
 FTC Consumer Guide
SBA Links

Getting Started
Investigate Before you  Invest
Getting Started
Start-up Costs
Assessing Your Assets
Location, Location
Starting a business Online
Technology and You
Finding Your Niche

Reference Materials

Web Tools

Article Categories:

Why Start a Home Business?

What you Need to know before Starting a Home Business

Getting Started

General Tips

Financing Your Home Business

The Mental Game

Ensuring Long Term Success

Website Tips

Time Management

Marketing Your Business

FR   .

Last updated: 7-28-11

BuiltWithNOF

Build A Site That Sells!
By Chris Falck

You may have a great looking, well-designed site and have promoted it aggressively, but sadly it fails to deliver your sales targets.

Generally, the reason a site like this fails to deliver, is that it does not convey the key benefits of the products or services that are offered or promotes a sales strategy that annoys, frustrates or even angers your potential customer.

Common Mistakes to Avoid

Your Sales Message must define your unique selling proposition and show the key benefits your products offers. These MUST be immediately evident when someone visits your web site.

Always develop the content of your site with your target audience in mind. Ensure site navigation is simple and that the layout, colour scheme, fonts and graphics are pleasing to the visitor and create the image you want for your company and deliver your message to your target audience.

The Visual Design must ensure that the look-and-feel and content is consistent with all of your other corporate branding, marketing or advertising materials. Don't let your sites design over-complicate the user interface!

Update your site content regularly so that people have a reason to visit again. At least once a month! Add new content that is valuable to your visitors, such as a monthly product special, helpful tips or noteworthy news articles.

Ensure your site is easy to use. Find yourself a friendly Newbie to the internet' to perform a usability test on your site. If your site isn't accomplishing your objectives then Change It!

Another method is to ask your customer base to comment on your site. Consider performing a customer survey!

Measure your visitor traffic, page views and return visits. Its crucial for determining the health of your site. Look at what percentage of potential customers come to your site, view the first page, and leave immediately? The rule of thumb is that a visitor makes up its mind about staying on a site in 10 seconds.

But if someone spends a minute on the home page and then leaves, the content is most likely not appealing enough to hold the individuals attention.

Be competitive, be different and strive for the best marketing mix. Make your sites image fit with the pricing levels of your products. A discount retailers site should have a different look and feel to a site offering luxury goods.

If you are relying on a company to deliver your goods for you, it is vital to track how long it takes to deliver your products.

Consider how easy or difficult it is to return your product.

Customer service is the most critical factor in the e-commerce business. Therefore, you must create a good communication route between yourself and your customers. Email is great for responding to customer inquiries. However, it is too slow to salvage an online sale.

Real-time online chats and voice over IP services enhance the online shopping experience and give a website that personal-touch which is the big criticism of the Internet shopping.

Thinking about your target audience and your overall marketing strategy will help you to develop a site that is more than just another site. It will convey your sales message, promote your corporate brand, be easy to use and maintain customer relationships. It will be a vital part of your companies sales and maketing strategy.

Written By Chris Falck
Director Rose Data Systems Ltd

*****************************************************************
Chris Falck is an IT Consultant, Internet Marketer, Designer, and Webmaster of AUTOREPLY2U - http://autoreply2u.co.uk and eCom-RDS - http://ecom-rds.co.uk. (Amongst Others).

AUTOREPLY2U is the Ultimate Autoresponder & Follow-up Service and provides FREE & PRO accounts to its many users. Take the TEST-DRIVE by visiting the site or by emailing us at mailto:testdrive@autoreply2u.co.uk

Want a Feedback Form on your site but haven't got a script? Use ours - http://freeforms.autoreply2u.co.uk

eCom-RDS offers Web Design, Hosting, Maintenance & Marketing services to SME's

You may reprint this entire newsletter and resource box on your web site, provided it is reproduced in it's entirety along with this resource box. Copyright 2001. All Rights Retained by Author.
*****************************************************************

 

[Business Ideas for Home Entrepreneurs] [Our Community Concept] [Be your Own Boss] [OnLine Business] [Off Line Business] [Brainstorming] [Reference Tools] [Marketing Methods For Your Home Business] [How To Design A Web Page That Sells: Part 2] [Is Your Website Credible?] [How To Market Your Business With Email] [Email Marketing] [Five Questions You Must Answer To Build an Effective and Responsive Opt-In List] [Google Takes On Links Programs... and Wins!] [Designing Your Outbound Links Pages - Directory For Link Popularity] [Creating Link Popularity - Without Getting Banned] [Link Popularity - Why You Need It And How To Set It Up] [Link Popularity - How to get inbound links for free] [Why Do YOU Need an Opt-In Mailing List?] [If You Annoy Me, I Won't Buy!] [Articles ... The Best Form Of Free Advertising] [How To Sell Through Other People's Articles] [12 Tips For Writing Articles On The Internet] ["Write Some Articles!"] [25 Tips (Pointers) In Writing Articles For The Web] [How To Market Your Free Articles With No Money] [Domain Name Do's and Don't] [The 10 Minute Homepage Tune-Up] [HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS] [10 Tips to Sure Fire Graphic Design] [How To Start An Ezine] [Plug 'n' Play E-zine Marketing] [Top 10 Ways to Promote Your Practice Using an E-mail Newsletter] [Why Should You Start An Ezine?] [Ezine Ad Resources] [What is a Doorway/Entry Page] [Build A Site That Sells!] [How to Get FREE Major Search Engine/Directory Listings] [How to create a winning website] [Yahoo Submitting Guide] [The Secrets Of Google Search Engine Ranking] [3 Ways To Get Indexed] [Picking The Ultimate Keywords] [How To Submit To Search Engines The Right Way] [How To Design A Web Page That Sells: Part 1] [Membership Marketing: Turning Occasional Buyers Into Loyal Customers] [Positioning For Success: Who Are You and What Are You Trying To Do?] [13 Elements of a Winning Small Business Advertisement] [How To Get BIG Results With Small (Print) Classifieds] [Offline Promotion Matters Too] [Five Essential Steps for Marketing Your New Business] [How To Design A Web Page That Sells: Part 3] [Why Start A Home Business] [Getting Started With Your Home Business] [LOA] [Video_Reviews] [Time Management For Your Home Business] [Ensuring Long-Term Success For Your Home Business] [General Tips For a Successful Home Business] [Financing Your Home Business] [Creating An Effective Website For Your Home Business] [Before Getting Started] [A Positive Attitude + Motivation = Success!] [Getting Started] [Managing and Growing] [Audio] [Tools] [Feedback] [Contact Us] [RSS Feed] [Affiliate Programs and Links] [E-Currency Testimonies] [FR Video]