new-banner2

   Home Business Ideas for Entrepreneurs and Business SeekersSeekers

Home

Learn about our Interactive Business Community

Brainstorming IdeasFollow Me on Twitter

 

Be your Own Boss
Self-Employment & You
The Emerging Economy
The Home Business Advantage

Online Business Ideas

Google Adsense
 Affiliate Programs and links
 

Offline Business Ideas
for Home Entrepreneurs
 Adult Foster Home Business New
 Personal Caregiver
 Buy a Franchise
 FTC Consumer Guide
SBA Links

Getting Started
Investigate Before you  Invest
Getting Started
Start-up Costs
Assessing Your Assets
Location, Location
Starting a business Online
Technology and You
Finding Your Niche

Reference Materials

Web Tools

Article Categories:

Why Start a Home Business?

What you Need to know before Starting a Home Business

Getting Started

General Tips

Financing Your Home Business

The Mental Game

Ensuring Long Term Success

Website Tips

Time Management

Marketing Your Business

FR   .

Last updated: 7-28-11

BuiltWithNOF

Creating Link Popularity - Without Getting Banned
By Dan Thies

By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some some links can actually kill your search engine rankings?

The importance of links has led to the creation of "links programs" such as LinksToYou and others. If you're already in a links program, hold on to your hat, because I've got bad news for you.

How Links Programs Work:
In a links program, every member of the program uploads a page or pages to their website. These pages carry links to the other program participants' websites.

Why They Don't Help Search Engine Rankings:
All of the major search engines are aware of these programs, and most of them use automated processes to weed out "identical" pages. Even if a search engine recognizes the link, they won't give it much weight.

How Links Programs Can Kill Your Business:
The most popular search engine in the world today is Google. In late 2000, Google began a systematic campaign of permanently removing links program participants from their index. Altavista has begun a similar program, although recent problems kept them from executing it.

Don't the operators of links programs know all this?
Of course they do, yet they continue to operate and proliferate. Tobacco companies know cigarettes kill people, yet they continue to sell them.

What To Do If You're In A Links Program:
First, immediately remove all of the program's pages from your site. Second, remove all the links they had you set up on your other pages. Third, if possible, cancel your membership... then get to work creating some legitimate link popularity.

Creating True Link Popularity

If you want your site to have lasting popularity and relevance with the search engines, you need links from related sites. Dedicate 10 minutes a day to locating and contacting other webmasters to swap links, adding your site to directories, and publishing articles in your area of expertise.

Create Multiple Layers Of Links
For some search engines, links to your home page are good enough. At least some of your links, though, should be targeted at your internal pages. For example, if your site sells tools for gardeners, get some links set up to your "how to" and FAQ pages too. This will help you get more of your site's content into the search engine, and increase referrals significantly.

Get Those Links Indexed!
It doesn't do you any good to set up links if the search engines never find them. You can submit the pages that link to you, but most search engines nowadays won't index them unless there are other links to those pages somewhere on the web. Consider adding a "resources" page to your site, linked from your home page, with links to all the individual pages that link to you.

My Secret Recipe: How To Make Sure Your Links Get Indexed
In order to ensure that the links pointing to your site get indexed, you really have to take an additional step, and set up a second domain and website - ideally with a completely different hosting provider. For instance, the gardening website in the above example might need a partner site like "gardening-resources.com" with a single page linked to every webpage that links to your site.

Once you've set up the secondary domain, add a link to it from your main site's home page, and wait for the search engines to index it. Don't forget to link back to your main site, of course. You should submit this additional site to the same directories that you use to list your primary site.

It also helps to ask for an additional link to your secondary domain when you set up links swaps. Just explain how the secondary site helps both partners, by adding link popularity and helping the links pages get indexed. Any sensible webmaster will gladly add the second link.

What Happens Next?
As the link popularity of both of your sites grows, they begin to feed on each other. Don't neglect to track any search engine referrals to your secondary site - if they grow to a high level, you may want to turn it into more than just a links page. If you've done a good job of optimizing your primary site, though, chances are your secondary site will never outrank your primary site on any search.

If you take these initial steps today, and commit to a program of link building for ten minutes a day, your site's traffic will begin to rise dramatically within just 2-3 months, and it should only get better if you stick with the program.

I wish you success...


Dan Thies is the editor of Website Promotion Central, one of the Internet's ten most popular websites on the subject. He has been helping his clients (and friends) promote their websites since 1996. His latest book, "Search Engine Optimization Fast Start," reveals the techniques he's used to consistently beat the experts at their own game, and is available at http://www.cannedbooks.com

 

[Business Ideas for Home Entrepreneurs] [Our Community Concept] [Be your Own Boss] [OnLine Business] [Off Line Business] [Brainstorming] [Reference Tools] [Marketing Methods For Your Home Business] [How To Design A Web Page That Sells: Part 2] [Is Your Website Credible?] [How To Market Your Business With Email] [Email Marketing] [Five Questions You Must Answer To Build an Effective and Responsive Opt-In List] [Google Takes On Links Programs... and Wins!] [Designing Your Outbound Links Pages - Directory For Link Popularity] [Creating Link Popularity - Without Getting Banned] [Link Popularity - Why You Need It And How To Set It Up] [Link Popularity - How to get inbound links for free] [Why Do YOU Need an Opt-In Mailing List?] [If You Annoy Me, I Won't Buy!] [Articles ... The Best Form Of Free Advertising] [How To Sell Through Other People's Articles] [12 Tips For Writing Articles On The Internet] ["Write Some Articles!"] [25 Tips (Pointers) In Writing Articles For The Web] [How To Market Your Free Articles With No Money] [Domain Name Do's and Don't] [The 10 Minute Homepage Tune-Up] [HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS] [10 Tips to Sure Fire Graphic Design] [How To Start An Ezine] [Plug 'n' Play E-zine Marketing] [Top 10 Ways to Promote Your Practice Using an E-mail Newsletter] [Why Should You Start An Ezine?] [Ezine Ad Resources] [What is a Doorway/Entry Page] [Build A Site That Sells!] [How to Get FREE Major Search Engine/Directory Listings] [How to create a winning website] [Yahoo Submitting Guide] [The Secrets Of Google Search Engine Ranking] [3 Ways To Get Indexed] [Picking The Ultimate Keywords] [How To Submit To Search Engines The Right Way] [How To Design A Web Page That Sells: Part 1] [Membership Marketing: Turning Occasional Buyers Into Loyal Customers] [Positioning For Success: Who Are You and What Are You Trying To Do?] [13 Elements of a Winning Small Business Advertisement] [How To Get BIG Results With Small (Print) Classifieds] [Offline Promotion Matters Too] [Five Essential Steps for Marketing Your New Business] [How To Design A Web Page That Sells: Part 3] [Why Start A Home Business] [Getting Started With Your Home Business] [LOA] [Video_Reviews] [Time Management For Your Home Business] [Ensuring Long-Term Success For Your Home Business] [General Tips For a Successful Home Business] [Financing Your Home Business] [Creating An Effective Website For Your Home Business] [Before Getting Started] [A Positive Attitude + Motivation = Success!] [Getting Started] [Managing and Growing] [Audio] [Tools] [Feedback] [Contact Us] [RSS Feed] [Affiliate Programs and Links] [E-Currency Testimonies] [FR Video]