Home Business Ideas for Entrepreneurs and Business SeekersSeekers


Learn about our Interactive Business Community

Brainstorming IdeasFollow Me on Twitter


Be your Own Boss
Self-Employment & You
The Emerging Economy
The Home Business Advantage

Online Business Ideas

Google Adsense
 Affiliate Programs and links

Offline Business Ideas
for Home Entrepreneurs
 Adult Foster Home Business New
 Personal Caregiver
 Buy a Franchise
 FTC Consumer Guide
SBA Links

Getting Started
Investigate Before you  Invest
Getting Started
Start-up Costs
Assessing Your Assets
Location, Location
Starting a business Online
Technology and You
Finding Your Niche

Reference Materials

Web Tools

Article Categories:

Why Start a Home Business?

What you Need to know before Starting a Home Business

Getting Started

General Tips

Financing Your Home Business

The Mental Game

Ensuring Long Term Success

Website Tips

Time Management

Marketing Your Business

FR   .

Last updated: 7-28-11


Five Essential Steps for Marketing Your New Business
By Kevin Nunley

"I know this business inside out," Laura told me the week she started her new business. "I just don't have the foggiest idea of how to market it!"

It's a problem that almost everyone starting a new business faces. You can be the best plumber, tax accountant, or doctor in the world, but if you don't know how to get the word out--how to market your product or service--there's no way you can get the customers you need.

Here are five essential steps to follow to get great marketing that doesn't cost a fortune.

1. What is your market?

Decide who your main customers are. As a group,
how old are they?
Where do they live?
How much money do they make?
What kinds of jobs do they have and what are their interests?

The better you can sketch a detailed profile of the kinds of people who will be your main customers, the better you'll fare in the next four steps.

2. What kinds of media do your main customers use?

Each type of media has its own target audience. Each radio station, newspaper, magazine, or TV program tries to interest a specific segment of the population. The trick is to match your main customers with the kinds of media they use.

A Top 40 radio station tries to reach teenagers and 18 to 34-year-old women.
The local newspaper may be geared to homeowners over the age of 35.
An industry trade magazine might be read mostly by senior managers scattered all around the country.

If you aren't sure what group a media outlet is targeting, ask their sales department. Maybe you have a service business that will be of interest to people living in a certain neighborhood. Flyers delivered door-to-door could be the best way to let prospects know about you.

Remember that media isn't just TV and newspapers.

Effective media can be anything that conveys your message. Media choices range from million dollar commercials in the Super Bowl to a few free pens with your name on them.

3. Limit the media you use to what you can afford to use consistently.

The key to effective marketing is consistency. You have to hit the audience with your message again, and again, and again.

Marketers use the Rule of Seven. Prospects must see or hear your message seven times before they consider buying.

Don't blow your entire marketing budget on a one-shot media blitz. Choose a less expensive type of media that you can afford to use week after week. That's how you get marketing success.

4. Sell the main benefit of your product or service. Make your marketing client-centered.

How does your product or service improve your customer's life? Talk to your customer from their own perspective.
Does your product or service save them time?
Make them richer?
Make them more attractive?

Your marketing should drive home this most important benefit as clearly and directly as possible. Customers buy benefits! When you advertise the features of your product or service, connect those features to the benefits they will bring the customer.

5. And finally, don't miss out on FREE publicity. Radio, TV, newspapers, newsletters, and magazines are constantly on the lookout for good stories. Prospective customers will be impressed if a media outlet features a story on what you do.

Is there something about you or your business that would interest other people?
Is there something about your business that is newsworthy?
Maybe you have useful information to share with others.

Consider sending a press release to your local newspaper. Better yet, make a phone call to the news desk. Radio DJs can often be persuaded to talk about your business, especially if you take them a free sample. Consider your cable TV company's community bulletin board and an article for the trade publication that covers your industry. (Drop me a note and ask for my free report on media publicity.)

Last, but certainly not least, remember to promote your business on-line. The net is open to everyone. It's the only "big" media that allows the small business person to get their message out at very low cost. Bulletin boards and newsgroups may appreciate helpful information that you provide, and most won't mind if you sign your name along with four to six lines about your business.

These are the five essential steps to effective marketing. Keep them in mind as you decide how to market your new business.

They are the single most important reasons why some marketing fails while other marketing brings loads of new customers and profits.


Kevin Nunley helps small and mid-sized businesses build effective marketing. Reach him at or at (801)203-4536. Ask for his free marketing report and list of Special Reports and Tapes that make you a marketing whiz in dozens of areas. Also ask how he can help you build your on-line presence.


[Business Ideas for Home Entrepreneurs] [Our Community Concept] [Be your Own Boss] [OnLine Business] [Off Line Business] [Brainstorming] [Reference Tools] [Marketing Methods For Your Home Business] [How To Design A Web Page That Sells: Part 2] [Is Your Website Credible?] [How To Market Your Business With Email] [Email Marketing] [Five Questions You Must Answer To Build an Effective and Responsive Opt-In List] [Google Takes On Links Programs... and Wins!] [Designing Your Outbound Links Pages - Directory For Link Popularity] [Creating Link Popularity - Without Getting Banned] [Link Popularity - Why You Need It And How To Set It Up] [Link Popularity - How to get inbound links for free] [Why Do YOU Need an Opt-In Mailing List?] [If You Annoy Me, I Won't Buy!] [Articles ... The Best Form Of Free Advertising] [How To Sell Through Other People's Articles] [12 Tips For Writing Articles On The Internet] ["Write Some Articles!"] [25 Tips (Pointers) In Writing Articles For The Web] [How To Market Your Free Articles With No Money] [Domain Name Do's and Don't] [The 10 Minute Homepage Tune-Up] [HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS] [10 Tips to Sure Fire Graphic Design] [How To Start An Ezine] [Plug 'n' Play E-zine Marketing] [Top 10 Ways to Promote Your Practice Using an E-mail Newsletter] [Why Should You Start An Ezine?] [Ezine Ad Resources] [What is a Doorway/Entry Page] [Build A Site That Sells!] [How to Get FREE Major Search Engine/Directory Listings] [How to create a winning website] [Yahoo Submitting Guide] [The Secrets Of Google Search Engine Ranking] [3 Ways To Get Indexed] [Picking The Ultimate Keywords] [How To Submit To Search Engines The Right Way] [How To Design A Web Page That Sells: Part 1] [Membership Marketing: Turning Occasional Buyers Into Loyal Customers] [Positioning For Success: Who Are You and What Are You Trying To Do?] [13 Elements of a Winning Small Business Advertisement] [How To Get BIG Results With Small (Print) Classifieds] [Offline Promotion Matters Too] [Five Essential Steps for Marketing Your New Business] [How To Design A Web Page That Sells: Part 3] [Why Start A Home Business] [Getting Started With Your Home Business] [LOA] [Video_Reviews] [Time Management For Your Home Business] [Ensuring Long-Term Success For Your Home Business] [General Tips For a Successful Home Business] [Financing Your Home Business] [Creating An Effective Website For Your Home Business] [Before Getting Started] [A Positive Attitude + Motivation = Success!] [Getting Started] [Managing and Growing] [Audio] [Tools] [Feedback] [Contact Us] [RSS Feed] [Affiliate Programs and Links] [E-Currency Testimonies] [FR Video]