Is Your Website Credible?
By Dave Turner
The other day, I received an unsolicited e-mail from some company offering me their search engine optimization services for "X" amount of dollars. Even though I had absolutely no interest in the offer, just out of curiosity, I decided to check out this company's website ranking through Alexa.
Incredibly, my website was ranked over a million positions higher than this search engine optimization company's--over a million positions higher!
What's wrong with this picture?
Now even though I had zero interest in their offer, had I been interested, this company's credibility was totally shot, for two reasons: First of all for spamming me and secondly for obviously being incompetent at best.
Another time, I was surfing the Internet, checking out different business opportunities to review in my home business newsletter, when I came across this company selling "turnkey" website packages for $95. As I was reading the information about the various packages they had to offer, I came across their guarantee, virtually hidden, in fine print at the very bottom of the page.
This company was only offering a measly 7 day guarantee. 7 days! Now if they don't have enough belief in their own product to offer, at the very least a 30 day guarantee, then how on earth could they reasonably expect their prospects to believe in it?
What about you and your website? Are you credible?
If you offer website design services, is the design of your own website up to par?
Do you own your own domain name, or does yours contain the names "Geocities" or "Angelfire?"
Can you back up your claims with cold, hard, indisputable and verifiable facts?
Do you have your name, telephone number and street address on your website?
Do you use authentic customer testimonials, complete with website and/or e-mail addresses.
If you can't honestly answer yes to every single one of the above questions, then "Houston, we have a problem!"--a credibility problem! And it's costing you alot more money than you realize.
When prospects arrive at your website for the first time, they're both apprehensive and skeptical. And with so many scam artists and rip-offs prevalent on the Internet, you have to expect and anticipate that type of mindset.
That's why it's critical that you put your prospects minds at ease the moment they land on your website. And the best way to do that is to instill confidence by utilizing the steps that I mentioned earlier.
If you follow those steps, you'll have an incredibly credible website and your profits will reflect that fact.
Til next time...
Dave Turner is a writer and entrepreneur with over twenty years of home business and marketing experience. Questions? Comments? Dave can be reached at mailto:email@example.com
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