Tap Into 'Hidden' Assets and Multiply Your Profits!
By Edward Green
Many aspiring entrepreneurs don't have enough faith in their ability to build a successful home-based business for themselves. Their greatest concern is basically this: IT COSTS MONEY TO MAKE MONEY. Unfortunately strapped for cash, many simply don't believe they have the necessary resources to succeed.
If you're held back by these mistaken thoughts (or even if you DO believe you have the resources you need to succeed), you'll want to keep reading. Because... I'm about to share insiders' secrets with you to a PROVEN marketing strategy, one which will enable you to discover and tap into 'hidden' assets potentially worth thousands upon thousands of dollars.
Introducing... Host/Beneficiary Marketing
This marketing strategy can be 'pure dynamite' for you! The strategy has been described by Mike Enlow as "the fastest, easiest way on earth to make a fortune." It has been called "Joint Ventures Marketing," "Endorsed Offer Marketing", and "Fusion Marketing" by its various proponents. Perhaps its greatest advocate, Jay Abraham (my mentor), has referred to this strategy as setting up a "Host/Beneficiary Relationship."
Here's what's great about this approach to marketing. It can be done with little or no financial investment, and it WORKS (producing thousands and thousands of dollars in profits for those who understand how to use it well)!
'In a nutshell'... these are the basics of how it's used.
A Host company agrees to let a Beneficiary company send a sales message to people on the Host company's customer list.
Though the Beneficiary usually prepares the message, it's signed (and endorsed) by the Host. This capitalizes on the Host's relationship with His/Her customers (Host's valuable 'hidden' asset). It's a fact... customer lists are recognized as valuable business assets by the IRS.
For use of this list, the Beneficiary typically agrees to share a portion of the profits with the Host. Also, many times the Beneficiary will give FREE items to the Host's customers who take advantage of the offer in the message.
That makes it a "win-win" deal for everyone (the Beneficiary, the Host, and the Host's customers)!
Now let's suppose you have a product. Expand your thinking as to what a product is (on the Internet, it could be an ebook, a piece of software, an affiliate program, or even an MLM business opportunity).
How would you go about setting up a highly profitable "Host/Beneficiary Relationship" to market that product?
Here's a simple three-step process to get you started developing profitable Host/Beneficiary Relationships.
1) Make a list of all the business people you know who've developed strong positive and trusting relationships with their customer base or client list.
2) Examine each of these potential "Hosts" to be certain they don't offer products that would be in competition with your own.
3) Make your pitch. Send a one-page letter introducing your company and inviting them to consider a joint-venture proposal. Assure them your product is non-competitive, and that you'll prepare the offer and track responses (all they'll have to do is sign a letter to their customers which you'll have written). Offer them a generous commission for each sale generated from their list. Also assure their customers will thank them (because you'll be giving customers who respond a valuable FREE _____).
A Brief Case Study is Available for You
Theory is great! However, I'll bet before you're convinced this strategy really works, you'd like a specific example.
To obtain a brief case study useful for Network Marketing e-mail your request to my autoresponder: firstname.lastname@example.org and then look for it be 'in your e-mail-box' within a few seconds. Study includes sample letter for Beneficiary to send to Host.
Take this basic concept, expand upon it, and make it yours!
In addition to 'standard' businesses, it will work for nearly every MLM, affiliate program, or direct marketing business you represent. It has both online and off-line applications that work, regardless of the type of business.
So go ahead. Use your Host's 'hidden' assets to build a profitable business and multiply the profits for you both! [By-the-way... if you own a 'Host' business, you might want to consider all the ways this terrific strategy can work 'in reverse' for YOUR hidden assets ;-)].
Edward Green is president of TM&A Creative Marketing Inc.
and long time Jay Abraham Protege´. You'll want to visit
his website, GREEN'S GALAXY [http://ggalaxy.com] to get
Insiders' Marketing/Sales/Persuasion Tips, and more. FREE
Success Tools Able to Enhance Your Business and Your Life!